Unique Geospatial Analytics Platform
Location Intelligence for Powerful Marketing
Marketers need location intelligence and the insights it offers to reach customers and run high-performance marketing campaigns.
Latlong’s Aaloka is a one-of-a-kind analytics engine that extracts location-based data to give brands a competitive advantage in a crowded and fast-moving marketplace. It offers insights into what drives customer behaviour to create more targeted and effective geo-targeted marketing campaigns.
Aaloka brings together customer data, a proprietary geo platform, a comprehensive API suite, and an external data engine to get extraordinary results from marketing campaigns.
-
Respond to changing markets
-
Identify profitable customer clusters
-
Zero down on yielding geographies
-
Improve marketing efficiency
Product Features
Platform capabilities
-
Analyzes customer data at scale
-
Pre-built use cases for industry verticals
-
Algorithms for unique features
-
40+ data layers curated and available
-
20+ APIs
-
Modular Architecture
-
Ease of deployment and self service for smaller enterprises
Analytics and customer advocacy
-
Analysis support for customers
-
Customer cohorts on multiple attributes
Built on Latlong’s proprietary maps
-
Rapid development of new analytics use-cases without API constraints of map vendors
-
Enables geocoding/ reverse geocoding
API Suite
-
Entire range of API endpoints supplying vital information on location-based services
-
Auto-Complete API
-
Landmark API
-
Driving Distance/ Driving Direction API
-
Distance Matrix API
-
GeoCode/ Reverse Geocode API
-
Geovalidation API
-
Pincode API