4X - Lead Conversion Rate

A leading personal computer manufacturer wanted to improve its lead generation and management, and identify untargeted geographies.

Client:

A leading global manufacturer of personal computers


Challenge:

The personal computer manufacturer wanted to improve its lead generation and management. They wanted to check if their sales personnel were visiting the same locations each time, and identify any dark spots (geographies) that were being missed thus stunting sales growth.


Latlong’s Solution:

Latlong’s proprietary hyperlocal lead assignment and management engine was implemented. The PC manufacturer ensure customer responsiveness improved across the board, through a dynamic escalation structure, with seamless reporting at each level of hierarchy. Latlong implemented MIS dashboards for a quick review of action and results at both the macro and micro-levels to help ensure real-time response to leads by mapping leads to the nearest store / agent instantaneously. We enlisted channels such as Google and WhatsApp to reach a wider audience. Our analytics platform provided micro-market focus for brand reach across digital / physical channels and maximized lead generation. Our comprehensive API suite enabled real-time integration of external lead channels of leads and made it easier to segment client’s lead data according to products/ categories.