Phenomenal Increase in Customer Reach & Sales

A leading automobile manufacturer in India wanted to better manage its expanding dealer network and increase customer reach.

Client:

One of largest automobile manufacturers in India.


Challenge:

The automobile manufacturer had a rapidly growing dealer network making it harder to stay connected with each dealer. They wanted to manage dealer enquiries in real-time, but were unable to track conversions and drop-offs. Moreover, they suspected that their retail network was under-reporting customer enquiries.


Latlong’s Solution:

Latlong helped the client tighten up its field sales reports tracking. Customer enquiries were instantly pushed to dealer via LBLD for quick customer loop back. Moreover, their SMS service center locator was integrated with their print ads to maximize reach and to make it easier for potential customers to locate the nearest dealer. Even the call centre locator module was integrated with the client’s enterprise CRM.


Latlong delivered phenomenal results such as making it possible to contact 60% leads supplied by dealers within 24 hours and completing 24% purchases within a fortnight.